Privacy Policy

Last updated: 18/04/2024

Mobile Action Inc. (together with its affiliates, including entities listed in Section 10 of this policy, “Mobile Action,” or “Us/We/Our”) cares about the privacy of individuals who visit our website at https://www.mobileaction.co or access our API (the “Sites”), and otherwise do business with us.

This Privacy Policy explains how Mobile Action collects, uses, processes, discloses, and safeguards information we obtain from and about our customers, visitors to our Sites, and business prospects and partners (collectively, “You”), including information we collect when you visit our websites, use or other services offered by Mobile Action, or purchase our products and services (collectively, our “Services”).

It also tells you about your rights and choices with respect to your information, and how you can contact us if you have any questions or concerns. Your use of the Services is subject to this Privacy Policy and to our Terms of Service that can be viewed at /terms-of-service/.

Who Are We

We are a company that offers various services aimed at enhancing the performance and privacy of individuals and businesses interacting with their websites and APIs. We focus on collecting, using, processing, disclosing, and safeguarding information obtained from our customers, site visitors, and business prospects. 

We utilise this data to provide, enhance, improve, and personalise our services which include analytics, marketing, and facilitating transactions. Additionally, we employ various technologies and methods to ensure the security of the data we handle and offer several user rights and choices concerning the handling of personal information.

1. What will happen if I contact you

If you contact us at Mobile Action, you’ll connect with our dedicated team of experts who are committed to helping you succeed in the mobile app industry. Whether you’re seeking assistance with app store optimization, market intelligence, support with Apple Search Ads campaign management, or any other aspect of mobile app growth, we’re here to provide personalized support tailored to your needs. We’ll work closely with you to understand your goals and challenges, offering insights, strategies, and solutions to help you maximize your app’s potential and achieve your objectives. 

2. How Mobile Action Collects Information

For the purpose of this Privacy Policy, “Personal Information” means any information relating to an identified or identifiable individual. We obtain Personal Information relating to you, our business partner, from various sources described below.

Where applicable, we indicate whether and why you must provide us with Personal Information, as well as the consequences of failing to do so. If you do not provide Personal Information when requested, you may not be able to benefit from our Services if that information is necessary to provide you with the service or if we are legally required to collect it.

1.1. Personal Information Provided By You

1.1.1. Registration, Orders, and Other Information You Provide

We collect your information, including your sign-in credentials, name, email address and phone number, when you complete an order form, register to use our Services, request that we contact you or provide additional information to you, or attend an event. Some of our pages (such as those accepting job applications) utilize framing techniques to serve content from our partners while preserving the look and feel of our Sites. Please be aware that you are providing your Personal Information to these third parties and not to Mobile Action.

1.1.2. Communications

If you contact us directly, such as to request information or access to the Services, or for Customer Support, we may receive additional information about you, such as your contact information and the contents of your communication. We may receive information when you complete a form on our Sites.

1.1.3. Payment Information

If you pay for access to our Services, we may collect payment information that you provide, such as bank account information and other information necessary to transfer funds.

1.1.4. Third Party Account Credentials

In order to use certain Mobile Action Services, you may provide Mobile Action with credentials that grant access to third party websites and services, such as your developer or advertising account credentials.

1.2. Information We Collect When You Use The Services

1.2.1. Device Information

We receive information about your device, including IP address, web browser type, operating system version, mobile device model, device manufacturer and model, language codes, your Internet Service Provider (ISP), unique device identifiers.

1.2.2. Usage Information

We automatically receive information about your interactions with our Services, like the pages or other content you view, the dates and times of your interactions, the searches you conduct, how often you use our Services.

1.2.3. Location Data

We may infer your location from information we collect (for example, your IP address indicates the general geographic region from which you are connecting to the Internet). We may use location information to provide you with features, notifications, marketing, or other content that is influenced by your location (such as showing you the Services in your local language).

1.2.4. Cookies and Similar Technologies

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer or mobile device. When you use our Services, we and our third party service providers may collect information from you through cookies, web beacons, web server logs, and similar technologies. We may use both session cookies and persistent cookies. By using the Services, you consent to the placement of cookies, beacons, and similar technologies in your browser and on emails in accordance with this Privacy Policy. If you disable cookies on your browser, some parts of the Services may not work fully. We work with analytics providers such as Google Analytics, which use cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. Google Analytics may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to /policies/privacy/partners, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout. We partner with third parties to manage our advertising on other sites. Our third party partners may use technologies such as cookies to gather information about your activities on this website and other sites in order to provide you advertising based upon your browsing activities and interests. Some of our advertising partners are members of the Network Advertising Initiative or the Digital Advertising Alliance. If you do not wish to receive our personalized ads, please visit their opt-out pages to learn about how you may opt out of receiving personalized ads from member companies (or if located in the European Union, click here). Please note this does not opt you out of being served ads. You will continue to receive generic ads. Please visit your device’s settings or install the AppChoices app to learn more about how you may opt out of receiving personalized ads in mobile apps. Our Services may include links, features or components supplied by third parties, such as the Facebook “Like” button or other interactive tools. Such third-parties may have information practices different than those set forth herein and their use of cookies and similar technologies is not covered by this Privacy Policy. We do not have access to or control over such third parties and encourage you to consult the privacy notices provided by those third parties.

1.3. Information We Obtain From Third Parties

We may receive information about you from our third party partners, such as business or marketing partners. We may combine this information with the other information we collect about you to provide more useful information to you regarding our services. This information may include, for example, your name, address, and billing information.

We also receive information when you register through a Mobile Action partner (e.g., a partner who co-hosts an event, webinar, or whitepaper).

3. What for

As Mobile Action, our purpose in processing data is primarily to provide insights and actionable intelligence that help app developers, marketers, and product managers enhance their app’s performance in the competitive marketplace. 

We analyse extensive datasets involving app usage, rankings, keywords, and market trends to deliver detailed analytics and recommendations. This information assists our clients in making informed decisions about app optimization, marketing strategies, and user engagement, ultimately aiming to increase their visibility and profitability in app stores.

4. How Mobile Action Uses Information

Mobile Action will use information, including Personal Information, for the following purposes:

4.1. Providing The Service

We use your information to provide, enhance, improve, and personalize our Services.

4.2. Facilitating Transactions

We use your payment information to facilitate your transactions and payments.

4.3. Analytics

We will use your information to understand and analyze how you use our Services.

4.4. Marketing and Advertising

We will use your information for marketing purposes, such as contacting you about Mobile Action’s products and services, providing you with promotional materials that may be useful, relevant, valuable or otherwise of interest to you. We use Personal Information that we collect in connection with the Services, such as your location and your activities on the Services, to determine whether Mobile Action may wish to contact you in order to offer you Mobile Action’s services and to facilitate the delivery of advertisements. We may send you (a) information about topics or content that we think may interest you, or (b) updates about the latest developments or features on the Services. We also may send push notifications to your device and a newsletter or similar materials to the email address you provide to us in the event that you subscribe to receive such a newsletter.

4.5. Communications

Mobile Action will use your information to communicate with you, including to respond to your inquiries and to send emails to an email address you provide to us for customer-service or technical-support purposes.

If you are located in the European Economic Area, we only process your Personal Information based on a valid legal ground, including when:

• You have consented to the use of your Personal Information, for example, to receive marketing communications. You may withdraw any consent you previously provided to us regarding the processing of your Personal Information, at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before your consent withdrawal;
• We need your Personal Information to provide you with the Services, including for account registration, or to respond to your inquiries;
• We have a legal obligation to use your Personal Information; and
• We or a third party, have a legitimate interest in using your Personal Information. In particular, we have a legitimate interest in using your Personal Information to conduct business analytics, and otherwise improve the safety, security, and performance of our Services.

5. How Mobile Action Discloses Information

5.1. Corporate Affiliates

Mobile Action may share your information with and receive information from Mobile Action’s offices throughout the world, subject to this Privacy Policy.

5.2. Service Providers

We may share your information with our vendors, service providers, and other third parties that perform services on our behalf.

5.3. Advertising Partners

Mobile Action may work with and share your Personal Information with our third party advertising partners to provide you with advertisements and communications regarding Mobile Action’s and said Advertising Partners’ Services. For more information about our advertising and marketing practices and those of the third party advertising partners, please see the Cookies and Related Technologies section above.

5.4. As Required By Law and Similar Disclosures

We may disclose information about you: (i) if we are required to do so by law, regulation, or legal process, such as a court order or subpoena; (ii) in response to requests by government agencies, such as law enforcement authorities; (iii) when we believe disclosure is necessary or appropriate to protect against or respond to physical, financial or other harm, injury, or loss to property; or (iv) in connection with an investigation of suspected or actual unlawful activity.

5.5. Merger, Sale or Other Asset Transfers

Mobile Action may disclose your Personal Information to a potential or actual acquirer, successor, or assignee as part of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in bankruptcy or similar proceedings).

5.6. Consent

Mobile Action may further disclose your Personal Information with your consent.

6. What personal information is disclosed?

Mobile Action discloses personal information as outlined in our Privacy Policy. Here are the key types of personal information that may be disclosed:

• Information Provided by You: This includes information from registration, orders, and other interactions such as your sign-in credentials, name, email address, phone number, payment information, and third-party account credentials.
• Information Collected Automatically: When you use our services, we collect device information (like IP address, browser type, operating system), usage information (such as the pages you view, interaction times, and frequency of use), and inferred location data.
• Information from Third Parties: Mobile Action may receive information about you from third-party partners, which could include your name, address, and billing information.

We use this information to provide and personalize their services, facilitate transactions, conduct analytics, and for marketing and advertising purposes. Additionally, Mobile Action discloses personal information to corporate affiliates, service providers, advertising partners, and as required by law or for safety reasons. We may also disclose personal information during business transactions like mergers or asset transfers.

7. Who can access my data?

As Mobile Action, we ensure that access to your data is strictly controlled and limited to authorized personnel and systems that require access to perform their roles effectively. We implement robust security measures and protocols to protect your data from unauthorized access or breaches. Clients have control over their own data through secure account management features, and they can determine the level of access for their team members within their own organization. 

We also work with trusted partners who adhere to high standards of data protection and privacy, but these partners only access data when absolutely necessary and under strict confidentiality agreements. Furthermore, we regularly audit and review access permissions and security policies to maintain the integrity and confidentiality of your data.

Additionally, all access to data within Mobile Action is governed by our privacy policy, which complies with relevant data protection laws and regulations to ensure transparency and accountability. We inform our clients of any third-party data sharing arrangements and provide them with the option to opt-out if they prefer not to share their data. Lastly, any customer data that is used for analytics or product improvement is anonymized to prevent any personal identification, ensuring that your privacy is maintained at all times.

How do we store and process data?

At Mobile Action, we store and process data with a strong commitment to security and compliance with global data protection standards. Here’s how we manage this:

• We use secure, cloud-based servers located in multiple geographic regions to ensure data redundancy and reliability. This ensures that data is stored safely and is accessible without significant downtime.
• Data is processed using advanced analytical tools that allow us to derive meaningful insights from large volumes of app-related metrics. Our processing involves both automated systems and manual oversight to maintain accuracy and relevance.
• All data transmitted to and from our servers is encrypted using industry-standard encryption protocols. Data at rest is also encrypted to prevent unauthorized access.
• Access to data is strictly controlled through role-based access controls (RBAC), ensuring only authorized personnel have access based on their job requirements. We regularly review and update access permissions to keep security tight.
• We comply with international data protection regulations, such as GDPR, and regularly undergo audits and assessments by third-party security experts to ensure our data handling practices meet or exceed industry standards.

• Regular backups are performed to prevent data loss and to facilitate quick recovery in the event of a system failure or other disruptions.

9. Transfer to other countries

If you are using the Services from regions with laws governing data collection and use, then please note that we may transfer your Personal information to multiple countries throughout the world, including the United States. These countries may not have the same data protection laws as the country in which you initially provided the information. By providing your Personal Information to the Service, you consent to any transfer and processing in accordance with this Policy.

If you are located in the EEA or Switzerland, we comply with applicable data protection law when transferring your Personal Information outside of this area. In particular, we may transfer your Personal Information to countries for which adequacy decisions have been issued, use contractual protections for the transfer of Personal Information to our U.S. headquarters or third parties, such as the European Commission’s Standard Contractual Clauses, or rely on third parties’ certification to the EU-U.S. or Swiss-U.S. Privacy Shield frameworks, where applicable. You may contact us as specified below to obtain a copy of the safeguards we use to transfer Personal Information outside of the EEA.

Where data is transferred from the UK and/or EU to other countries we will take all appropriate precautions to protect your data, including establishing DPA/SCCs and completing risk assessments.

10. Data Retention

We take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period or to, or such information is necessary to resolve disputes and enforce our agreements. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrolment with our products or services, the impact on the services we provide if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.

11. Our Commitment to security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

Where required under GDPR we’ll report any breaches or potential breaches to the appropriate authorities within 24 hours and to anyone affected by a breach within 72 hours. If you have any queries or concerns about your data usage, please contact us.

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

12. Children’s Privacy

We do not knowingly collect, maintain, or use Personal Information from children under 16 years of age, and no part of the Service is directed to children under the age of 16. If you learn that your child has provided us with personal information without your consent, then you may alert us at [email protected]. If we learn that we have collected any Personal Information from children under 16, then we will promptly take steps to delete such information.

13. Global Rights

Upon request, Mobile Action will provide you with information about whether we hold any of your Personal Information. You can update or correct Personal Information (e.g., your email address) by accessing your account. You can also access or rectify your information by reaching out to us at [email protected]. You can delete your information by sending an email to [email protected]. with your first name, last name, and the respective email addresses you would like for us to delete. To opt-out of receiving our newsletters or marketing emails, you can follow the unsubscribe instructions included in the emails communications you receive, access the email preferences in your account settings page, or contact us at the above email address. Please note that we have the right to reject deletion requests that are unduly burdensome or repetitive or that cannot be honored in light of legal obligations or ongoing disputes, or where retention is necessary to enforce our agreements or protect our or another party’s rights, property, safety, or security.

14. Rights under the GDPR

We are a Data Controller. In relation to the information that you provide to us, we are legally responsible for how that information is handled. We will comply with the GDPR in the way we use and share your personal data. 

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data – You have the right to obtain confirmation as to whether personal data concerning you is being processed, and, where that is the case, access to that personal data. Reasonable access to your personal data will be provided at no cost. If access cannot be provided within a reasonable time frame, We will provide you with a date when the information will be provided. If for some reason access is denied, We will provide an explanation as to why access has been denied;
• Request correction of your personal data – You have the right to request the rectification of any inaccurate or incomplete personal data concerning yourself;
• Request erasure of your personal data –  This refers to your right to have your personal data deleted from our database, including from any third parties who may have access to that data. However, where there are legal requirements for us to store the data for a certain period of time, related to our business, which includes elements of your personal data, we will not be able to delete that data until after the statutory retention period;
• Object to processing of your personal data – You have the right to object to processing of your personal data;
• Request restriction of processing your personal data – You have the right to ask us to restrict the processing of your personal data where you challenge the accuracy of the personal data we are storing; We no longer need your personal data for the purposes of the processing, or you have objected to processing;
• Request transfer of your personal data (right to data portability) – You have the right to receive the personal data concerning you, which you provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided;
• Object to and automated individual decision-making – You have the right to object to the processing of personal data based on automated individual decision-making, including 

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We aim to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

15. Our Obligation under the GDPR

We take responsibility of the management and security of your personal data extremely seriously. In accordance with the data protection requirements, we follow the key principles of data protection. These require that personal data be:

• Processed lawfully, fairly and in a transparent manner;
• Collected for specified and legitimate purposes and not further processed in a manner that is incompatible with those purposes;
• Adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;
• Accurate and kept up to date. Every reasonable step will be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;
• Kept for no longer than is necessary for the purposes for which the personal data is processed;
• Processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.

16. How to contact us and exercise your information rights and Compliants

If you have any questions or concerns about this Privacy Policy or its implementation, you may contact Mobile Action via email ([email protected]) or at the following address:

595 Pacific Avenue, Floor 4, San Francisco, CA 94133

If you are located in the EEA or Switzerland, Mobile Action Inc. is the entity responsible for the processing of your Personal Information. If you have any questions about our privacy practices, or would like to exercise your rights in relation to your Personal Information, please contact:

595 Pacific Avenue, Floor 4, San Francisco, CA 94133

Due to the nature of our business and our processing activities, we are qualified to appoint a Data Protection Officer, as stipulated in Article 37 of the GDPR.

As such we have appointed a Data Protection Officer:

GDPR Local Ltd

Adam Brogden

[email protected]

 Tel + 441 772 217 800

1st Floor Front Suite 27-29 North Street, Brighton England BN1 1EB 

We aim to process data protection requests within 30 days, SAR responses are usually free, but we reserve the right to charge for excessive or unfounded requests. We fully comply with Data Protection legislation and will assist in any investigation or request made by the appropriate authorities.

If you remain dissatisfied, then you have the right to apply directly to your local data protection authority. You can find the list at:

https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm

17. Updates to this privacy policy

We will post any adjustments to this Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share Personal Information previously collected from you through our Service, we will notify you through our Service, by email, or other communication.